The NOW is a boutique massage studio and lifestyle brand that provides a space to escape the daily pressures of life. Founded on the idea of being in the moment, The NOW fills the void in the market for a high-quality, affordable massage in a serene setting—without the need to commit to the whole spa experience. Each boutique offers a thoughtfully-crafted menu that puts the individual front and center. From soothing add-ons, to crystal healing, to herbal heat therapy, clients enjoy a customizable luxury experience that doesn’t break the bank. With its chic, minimalist design, The NOW has quickly become LA’s hottest wellness destination for locals and globe-trotting influencers alikeThe NOW has differentiated itself from key competition by connecting with the 147 million untapped Gen Z and Millennial generations through fresh, empowering messaging. With a proven concept and stunning key business metrics, The NOW has extensive potential! Competitive advantage of The NOW ▪ The NOW offers a completely different environment and consumer experience, one that both prospective guests and prospective franchise partners are attracted to. ▪ Our core consumer is the untapped audience of 147 Million people in the Generation Y & Z segments ▪ Our unique approach also reduces the investment level needed by the owner which in turn drives faster ramp times and revenue growth. ▪ 3-4 Week Build Out vs 3-4 Months ▪ Highly disruptive membership model + enhancement add-on’s
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